THR's 2012 Digital Power 50

To sell or not to sell? That was the question that the video website's owners News Corp., Disney and Comcast/NBCUniversal (which has no managerial control) faced in 2011. The final decision was not to sell, but the caliber of bidders -- Google, Amazon and Dish Network -- might have been a vote of confidence for Kilar, 39, and the service his team has built. The site, which logs 31 million uniques a month, started making investments in original programming last year, such as its first longform original A Day in the Life With Morgan Spurlock. It also became the first major aggregator of Spanish-language programming and launched a Japanese streaming service. Plus, Hulu nabbed the entire library of NBC comedy Community in a digital syndication deal, and management says the Hulu Plus subscription service in 2011 crossed the 1 million-subscriber mark ahead of schedule. 

PHOTOS: THR's 2012 Digital Power 50