THR's 2010 Digital Power 50
10:00 AM PDT 6/7/2010 by THR Staff
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Jason Kint
To borrow a bit of sports slang, “the hot hand” of first-quarter 2010 belongs to Kint and CBSSports.com. The combination of March Madness, On Demand, Tiger Woods’ return to the Masters and the CBS-hosted Super Bowl triggered a 20% traffic jump year-over-year. CBS Corp. says MMOD took in 20% more revenue than the $32 million that came in 2009. And 2011 will be a game-changer for Kint, with Turner coming on board to share both TV and digital rights. Kint can say this much about expanding the field to 68 teams: “The more games are on during the day when everyone is at the office, the bigger the audience will be.”
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