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THR's 2012 Digital Power 50

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    Content Titans
    Jeff Bezos
    Jeff Bezos
    CEO, Amazon.com

    Amazon may not strike as much fear as other tech players into Hollywood executives' hearts, but that may be an opportunity, as Bezos, 47, challenges big tech players such as Apple and Netflix. Instant streaming was added to its popular Amazon Prime shipping service in 2005; and close to 13,000 titles are available to already loyal customers following a slew of content deals with big entertainment companies last year. That's less content than Netflix offers, but it comes at a fraction of the cost of a Netflix subscription.

    Some analysts believe Amazon next will make a play for Starz's content as Starz's current deal with Netflix expires in February; some wonder if Amazon will launch a stand-alone video streaming service in 2012. On the tablet side, the aggressively priced Kindle Fire clocks in at less than half the cost of an iPad. Amazon doesn't disclose sales figures, but it was the best-selling item on the site for weeks and weeks in late 2011.

    PHOTOS: THR's 2012 Digital Power 50
     

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