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THR's Women in Entertainment 2012: Power 100

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    Jennifer Salke Headshot - P 2012
    Getty Images
    15
    Jennifer Salke
    President, NBC Entertainment

    After nearly a decade in the ratings basement, NBC executives have something to crow about. The network recently wrapped the November sweep up 7 percent in the key 18-to-49 demo, moving from No. 4 to No. 1. It's also the only network among the Big Four to gain viewership this season thanks in part to Salke, 48, and her fellow executives' decision to program a fall edition of The Voice as well as add newcomers Revolution, The New Normal and Go On.

    Toughest decision I had to make this year: Having an important voice in scheduling the network for the first time was a huge responsibility, which involved lots of gut-checking and speaking up.

    Who gave me my first big break: [Former Spelling TV chief] Gary Randall, who promoted me off his desk when I told him I was ready to be an executive. I remember the conversation to this day as we walked through the lobby of Spelling Television.

    Proudest moment this year: These past weeks where NBC is succeeding in ways we only dreamed about happening so soon.

    When I leave work each day, I can't wait to: Snuggle up with my family [husband and Fox 21 chief Bert Salke and their three kids] and watch The Voice.

    Favorite way to unwind on the weekend: Skiing in Utah with my family and going out for a fun snowy dinner.

    My indulgence: Wine!

    Can't get through my workday without: My iPad. It's central command center for all things Salke!

    Best advice I've ever gotten: From [20th chairman] Dana Walden, "Always be honest and very direct, no matter how difficult that is sometimes."

    Embarrassed to admit I watch: Anything Real Housewives, with a side of Honey Boo Boo.

    Click here to read THR's complete Women in Entertainment list.

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