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The Hollywood Reporter Names 2013's 35 Most Powerful People in Media

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    New York Issue
    Jimmy Fallon Key Art Portrait - P 2013
    Mark Seliger/NBC
    Jimmy Fallon
    Host, NBC's "Late Night With Jimmy Fallon"

    This story first appeared in the April 26 issue of The Hollywood Reporter magazine.

    Fallon's late-night value to NBC is so great that the network pushed aside the genre's most-watched host, Jay Leno, to ensure Fallon stays in the fold.

    On April 3, NBC announced a deal to have him assume the coveted role as host of The Tonight Show in 2014. The decision, which comes four years after Fallon, 38, launched his iteration of the Late Night franchise on NBC, speaks to his critical appeal among the elusive YouTube generation.

    PHOTOS: The 35 Most Powerful People in Media 2013

    When Justin Timberlake needed a destination to promote his new album, The 20/20 Experience, he chose Fallon's show -- for a week. Further proof of the host's multiplatform savvy includes such viral bits as mom dancing with Michelle Obama and slow-jamming the news with Brian Williams, all of which were seen by a web audience far greater than the 1.7 million who tune in at 12:35 a.m.

    Similarly compelling: a Twitter following of 8.3 million and the highest Q-score among TV's late-night hosts. 

    FUN FACT: As a kid, Fallon would watch and then re-enact the PG parts of Saturday Night Live, which his parents would tape for him.

    Click here to read THR's complete 35 Most Powerful People in Media list.

    Continue reading the list