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THR's 2012 Digital Power 50

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    How It Gets Out There
    Jimmy Pitaro and John Pleasants
    Jimmy Pitaro & John Pleasants
    Co-president, Disney Interactive Media Group; Co-president, Disney Interactive Media Group and GM, Playdom

    For now, the segment, charged with building digital experiences for the next generation of Disney fans, continues to lose money -- $308 million for the fiscal year ended Oct. 1, 2011, with the company vowing to turn a profit in 2013. But hit video games like Lego Pirates of the Caribbean and Cars 2 in 2011 already started boosting console game results, and social gaming arm Playdom is beginning to crank out popular games like Gardens of Time, which became the most recommended Facebook game of the year. Disney Mobile's Where's My Water?, featuring the alligator Swampy, reached the top of the paid-apps chart for three weeks in the fall and was downloaded more than 6 million times between Christmas and New Year's Day. Also helping results is stronger traffic to Disney Online, which attracted nearly 37.8 million unique visitors in December (its best month ever), and news of an alliance that brings Disney.com and YouTube together to fund premium content.

    PHOTOS: THR's 2012 Digital Power 50

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