THR's 2010 Digital Power 50
In his first year at News Corp., Miller has shaken things up, making good on Rupert Murdoch’s mandate to extract meaningful revenues from digital content by setting up subscription plans for the Wall Street Journal’s iPad app — and Hulu is likely next. “Since we’re willing to take certain stands and positions, we’re having a material impact on the terms of trade for ourselves and others,” he says. Miller is making waves just as big within News Corp., which during the past year has restructured its digital-minded management, sold off acquisitions deemed “noncore,” like Rotten Tomatoes and Photobucket, and repositioned remaining assets including MySpace, IGN and Fox Mobile Group. But he’s also adding to the mix, with Irata Labs probably just the first of many buys.
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