THR's 2012 Digital Power 50

Tsujihara, 47, and his team fired on all cylinders in 2011. They were first out of the gate with titles (Green Lantern, Horrible Bosses) for UltraViolet, the online movie rental service, and in May, they bought Flixster, the movie-buff social network that gives Tsujihara's marketing team direct access to its consumers. Warner's now offers movies directly through Facebook -- the first studio to do so -- and, building on that relationship, developed Aim High, a live-action series that allows Facebookers to see their profile pictures and those of friends -- on posters or high school lockers -- throughout the show.

PHOTOS: THR's 2012 Digital Power 50