THR's Women in Entertainment 2011: Power 100
Despite a major transition under the NBCUniversal umbrella and viewer backlash after the Kardashian wedding debacle, Berger still considers 2011 a rather smooth and successful year for the network. "It's been a really great nurturing period and we are seeding growth," says the 47-year-old, who climbed the ranks at E! after a 12-year tenure at MTV. "Frankly, I'm really proud of this year."
The network spectacle Kim's Fairytale Wedding: A Kardashian Event brought more than 10.5 million viewers to E! for the two-part special and generated up to $100,000 per 30-second ad spot over the course of two nights.
In October, the network announced a new goal to break into the scripted world by 2013 (E! brought in former ABC Studios comedy head Kevin Plunkett to oversee the scripted push). "We really are starting from scratch," says the avid American Horror Story fan. "We'll definitely start with one hour, but I don't feel it's going to be drama or comedy necessarily. Somewhere in between, but dramedy is so overused. I'd like to coin a new phrase."
The network also signed a two-year deal with Chelsea Lately host Chelsea Handler. Amid all this, the married mother of two daughters considers her biggest personal achievement one that's a little closer to home: "My 11-year old is getting a dance solo. I'm a total dance mom -- it's really scary."
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