Women in Entertainment 2010 - Power 100 List
Berger might be the only executive in town who owes her career to a board game. As a communications major at Arizona State, her wordplay proficiency earned the Los Angeles native a spot as a contestant on the game show Scrabble. She didn’t win, but the connection led Reg Grundy Prods. to hire her after graduation as a contestant coordinator on Sale of the Century. A stint as a wrangler for MTV’s Remote Control followed, and by the time she left the music network 12 years later, she’d risen to senior vp original programming. At E! she has developed such network-defining shows as The Girls Next Door, plus spinoffs Kendra and Holly’s World; Chelsey Lately; new entry Bridalplasty; and, of course, Keeping Up With the Kardashians. But her love for word games hasn’t waned. “I do a lot of crossword puzzles on the weekend,” says the married mother of two daughters. “It’s one of my ways of unwinding.”
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