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THR's Women in Entertainment 2012: Power 100

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    Lisa Gregorian
    Chief marketing officer, Warner Bros. Television Group

    Gregorian oversees marketing for the Warner Bros. TV empire, with a purview that includes nearly 60 scripted and unscripted live-action series for broadcast, cable and first-run syndication as well as animated programming and digital production (representing about half of the studio’s profits, which in 2011 were $1.3 billion). When it comes to signature campaigns, the native New Yorker likes to think big: For Comic-Con 2012, she launched The Big Bang Theory space-trip giveaway. The 49-year-old also took a page from the past by spearheading the creation of “Television: Out of the Box” at the Paley Center for Media in Beverly Hills. The multimedia exhibit, which will run for three years, spans the company’s six-decade history and features props, costumes and set pieces from Bugs Bunny to Big Bang.

    Moment I knew I wanted to work in the business: I was 10 and decided I wanted to produce shows in Vegas. I was a little bit off track.

    Who gave me my first big break: [Warner Bros. International TV chief] Jeff Schlesinger is still my mentor. He’s also my son’s godfather.

    Toughest decision I made this year: Encouraging my son, Rouben, to go to college out of state at American University in Washington, D.C.

    My indulgence: A weekly massage.

    Totally starstruck around: Amazing scientists, like world-renowned geneticist and anthropologist Dr. Spencer Wells.

    Best advice I’ve ever gotten: Pick your boss, not your job.

    Top three shows on my DVR: The Big Bang Theory, Homeland and The Vampire Diaries.

    Embarrassed to admit I watch: Here Comes Honey Boo Boo and Dance Moms.

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