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Women in Entertainment 2010 - Power 100 List

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    Lisa Gregorian
    79
    Lisa Gregorian
    Chief marketing officer, Warner Bros. Television Group

    Gregorian has defied job-market odds by logging in more than 24 years at Warners. “These guys are my mentors, my colleagues and my friends,” says Gregorian, who in May was promoted to chief marketing officer after holding the position of senior vp of Warner Bros. Television Creative Services since 2003. Gregorian, who started her career as a sales assistant at Lorimar Pictures in 1986, has achieved great success in her field because of her ability to foster a dialogue with fans, most visible in Warner Bros.’ enormous presence at Comic-Con; in July, her team masterminded a sing-along of the Big Bang Theory theme song, accompanied by Barenaked Ladies. “I love Comic‑Con. I go crazy,” says the married mother of a 16-year-old son, who considers herself a hard-core fan of the San Diego-based convention. “It’s crazy and it’s crowded, but it’s 140,000 people who all are there to celebrate a lot of good product and programming and characters that we’ve created. That’s a compliment.”

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