Reality TV: THR's 50 Most Powerful List
“It’s about bringing viewers into a world they didn’t know much about,” Juris, the former general manager of Court TV, says of truTV’s rich lineup, which includes the popular Hardcore Pawn franchise, Lizard Lick Towing and Storage Hunters.
TruTV charts in the top 10 basic cable networks among men 18 to 49, but there is more to be done. One area Juris, 47, a graduate of Syracuse University, believes is yet untapped is what he calls “comedic reality,” a category first-year series Impractical Jokers falls under.
“We think it’s absolutely brand-defining,” says Juris, who also has made a big commitment to new series Killer Karaoke.