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Next Gen 2011: Hollywood's Fastest-Rising Stars

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    TV
    Marci Cooperstein
    Joe Pugliese
    Marci Cooperstein
    Executive Director, Programming & Development, ABC Family

    The New Jersey native, 31, was already set on a career in television when she arrived at UCLA in 1998. During Cooperstein's four-year tenure as a communications studies major, the former editor-in-chief of her high school newspaper co-founded an undergraduate TV station, executive produced its newsmagazine show and landed a series of industry internships. "I was an internship-aholic," says Cooperstein with a laugh, ticking off gigs at DreamWorks, Comedy Central and E!, among others. In the years since, the married foodie, who spent time in ABC's unscripted department before moving to its sister cable network in 2004, has been busy putting interns to work through ABC Family's "Fambassadors" program. ("We've turned college interns into brand ambassadors on their campuses," she says.) In the early years, Cooperstein played an integral role as the younger-skewing cable network looked to stake its claim in the scripted space, working on shows like Kyle XY. These days, she is focused on development projects including the comedy Baby Daddy and the drama Bunheads from Gilmore Girls' Amy Sherman-Palladino, along with a slate of highly rated series that includes Switched at Birth and The Secret Life of the American Teenager. Her other mandate: Spearhead ABC Family's push into unscripted programming, a genre with which Cooperstein grew familiar working on such highly rated series as The Bachelor and Extreme Makeover at ABC.

    PHOTOS: THR's Next Gen Class of 2011

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