THR's Women in Entertainment 2011: Power 100
With AMC's The Walking Dead premiering to 10 million viewers in 122 countries on Fox channels and the network's dinosaur drama Terra Nova getting on the air nearly day-and-date around the world, Edwards is coming off a banner year. "Terra Nova specifically has been a hit that's as much of a tentpole internationally as well as here," she says, noting the differences -- and challenges -- the television industry faces in working within a smaller marketing window. "We have a unique set of issues to overcome, but I'm happy to say we've made some headway and will continue to do so because it's inevitable that we're going to have to allow our clients to go close to us with these big tentpole projects like American Horror Story, Terra Nova and Glee."
Edwards also oversaw licensing agreements for an international production of 24 in India, with Bollywood star Anil Kapoor stepping into Kiefer Sutherland's shoes as Jack Bauer. "We hope that it will lead to perhaps additional versions in other countries," says the 20-year Fox veteran. "Sadly, it seems terrorism and the threat of terrorism are even more, not less, relevant in our lives now. This makes that particular series increasingly interesting around the world."
When she isn't overseeing foreign productions of Fox's Bones and Prison Break, the University of Denver theater grad and married mother of two is supporting local productions. Edwards says: "I think people under-estimate how much live theater there is in L.A., both large and small."
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