Women in Entertainment 2010 - Power 100 List
Edwards created 20th’s scripted format business and this year saw the escape drama Prison Break become a primetime hit — in Russia. But the 19-year Fox veteran openly admits no one truly knows what will sell internationally. She still remembers the time a fellow executive told her The Simpsons would do “zero” business outside the U.S. “For every story I tell you about why a show travels, there’ll be a Simpsons,” she shrugs. Most of her own traveling, when not dashing around the world for work, has been within the U.S.: Growing up in Idaho, she earned a theater degree from the University of Denver then came to Hollywood with plans to become a costume designer. Now she’s grateful she made what she calls the “rational decision” to jump into corporate life — first at Universal and MGM, then Fox. A mother of two, she says it’s been an adventurous ride for a girl from New Jersey. “For years I proudly said I was from there,” she says. “Now with Jersey Shore, I’m not so sure.”
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