• The Hollywood Reporter on LinkedIn
  • Follow THR on Pinterest

THR's 2012 Digital Power 50

Continue reading the list
    Mobile Gaming
    Mark Pincus
    Mark Pincus
    Founder and CEO, Zynga

    Chicago-born Pincus, a regular at the annual Allen & Co. media and tech mogul retreat in Sun Valley, launched his social gaming power-house in 2009 and took it public in 2011 in a closely watched IPO. Analysts predict Zynga will continue to dominate the social gaming space; its 232 million monthly users play Mafia Wars, FrontierVille and CityVille, the largest social game in the world with 75 million monthly active players. Hollywood has been taking note: The San Francisco-based company has increased its integration deals with studios, TV networks and music companies. In 2011, Pincus added DreamWorks Animation CEO Jeffrey Katzenberg to the board, launched in-game promotional partnerships with Paramount, DreamWorks Animation and Columbia Pictures, and worked with Lady Gaga to debut several tracks from her Born This Way album on FarmVille. Pincus has said he wants Zynga to become a verb synonymous with "playing," the way "Google" means "search online."

    Continue reading the list