The Hollywood Reporter Names 2013's 35 Most Powerful People in Media
This story first appeared in the April 26 issue of The Hollywood Reporter magazine.
It's been a very public fall for the heretofore perennial morning news leader. Keeping their chins up is one way for the Today team to regain morning dominance.
"I try really hard not to be distracted by [the negative media attention]. One hundred percent of our focus is putting on the show," says Guthrie. "And the fact that we're putting on a really strong show is what makes me feel good."
ABC's Good Morning America bested them for the first quarter in total viewers (5.4 million versus 4.7 million) and by a thin margin among viewers 25-to-54 (2 million versus 1.9 million), marking the first time GMA has won a first quarter demo race with Today since 1993. But the ratings picture for the controversy-free 9 a.m. hour continues to be rosy. Co-hosted by Geist, Natalie Morales and Al Roker, the hour tops competitors The View, The Chew and The Talk.
"Nobody is screaming at each other, it's business as usual," says Geist. "I view it as a very upbeat place to be."
THE SHOW ON A COMPETING NETWORK GUTHRIE WATCHES MOST OFTEN: "The Situation Room with Wolf Blitzer, and 60 Minutes."
GEIST'S MENTOR: "My dad, [CBS News'] Bill Geist. When he shows you that TV is fun, it makes it all pretty easy."