THR's 2010 Digital Power 50
Apple gets the buzz for its devices enabling content consumption, but DivX is no slouch. Not only does the format have an installed base of more than 300 million devices worldwide; it has also eschewed Apple’s walled-garden approach to DRM. That explains why Warner Bros., Sony, Paramount, Lionsgate and Starz have all approved DRM from DivX. Milne’s division manages those relationships as well as its links with more than 70 distributors, including CinemaNow and FilmFresh. “DivX has been around for 10 years, which gives us a massive headstart in establishing a footprint for digital devices,” he says. Though DivX has long been associated for providing playback on DVD, it's moving fast to diversify to other devices as its core competence slips into decline. An increasing array of digital televisions, mobile phones, gaming systems and multimedia storage devices carry DivX. First up though is a Blu-ray player from LG that will have DivX TV embedded inside later this year.