THR's 2010 Digital Power 50

Under Wayne’s direction, this premium video provider has gotten in touch with its feminine side. That may come as a surprise, considering the most recognizable faces on its programming slate are Web celeb dudes like Diggnation’s Alex Albrecht, who moonlights for DECA’s “Project Lore,” or the comedic duo behind YouTube-bred sensation “Smosh.” But Wayne began steering the company toward female-friendly programming 18 months ago, hot on the heels of DECA’s first breakout hit, “Momversation.” “‘Momversation’ was a real paradigm shift for us,” says Wayne, a former Sony exec who launched DECA three years ago with venture capital financing. “We had to capitalize on that hit.”