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THR's 35 Most Powerful People in Media

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    Joe Scarborough
    Frederick M. Brown/Getty Images
    Mika Brzezinski & Joe Scarborough
    Co-hosts, MSNBC’s "Morning Joe"

    "It's an island of sanity across the board in television news,” says Brzezinski, 44, about the dynamic duo’s 4-year-old morning show that concerns itself with smart news coverage and analysis. “What I think people like is that while we both come from different ideological standpoints, our objective is to be objective.”

    PHOTOS: THR's 35 Most Powerful People in Media

    One early defining moment came when Brzezinski, the daughter of former National Security Adviser Zbigniew Brzezinski and a mother of two teenage daughters, tore up a script on the show. “The news director wanted us to cover Paris Hilton getting out of prison,” Scarborough, 49, remembers. “Four million YouTube hits later, we had made our stand.”

    The father of four emphasizes three key groups of influencers the show targets— Washington, Wall Street and the media and, in some cases, entertainment. “When you have a movie like Hunger Games that grosses more than any other nonsequel movie in history — that’s a story,” he says.

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    And the entertainment industry is paying attention to the pair, who have a production company with an undisclosed movie project and are represented by power agent Ari Emanuel. “What’s exciting is that we’ve had some major figures come on our show,” says Brzezinski, listing Sarah Jessica Parker, Tom Hanks, Bradley Cooper and Larry David as fans, “and the first thing they’ll say to us is, ‘I watch you every morning’!” Adds Scarborough: “Without aiming directly for the Hollywood audience, it seems like we are getting [those viewers] — even if they have to TiVo it or watch at ungodly hours.”

     
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