THR's 2012 Digital Power 50

DECE, a consortium that includes Sony, Lionsgate, Paramount, Fox, Universal and Warner Bros., in the fall launched UltraViolet. The cloud-based movie access system creates virtual lockers for its customers, allowing viewers to buy once and subsequently access their purchase on a number of platforms and devices. There are kinks to work out, but Singer says, "The entertainment industry has made it so you go online, you rent it, you watch, you're done. You are locked to a platform and can't share with your family. But with UltraViolet, we took the friction out of collecting a digital media library."

PHOTOS: THR's 2012 Digital Power 50