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Women in Entertainment 2010 - Power 100 List

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    MT Carney
    45
    MT Carney
    President marketing, Walt Disney Studios

    Until Disney opened its Thanksgiving release Tangled, 2010 was looking gloomy for the studio’s recently hired marketing president. Brought in by newly named studio chief Rich Ross as part of a corporate reshuffle, Carney was saddled with such duds as Prince of Persia: The Sands of Time and The Sorcerer’s Apprentice. It got even worse when former Sony marketer Valerie Van Galder was hired to consult on Pirates of the Caribbean: On Stranger Tides. To some, that was hardly a ringing endorsement for the charming, Scotland-born brand strategist. But when Tangled opened to twice the expected business, and Carney’s clever marketing campaign got a good part of the credit, everything changed. True, the rumors of her demise haven’t subsided, but a big success under her belt means no one should bet against her just yet.

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