Power Lawyers 2011
What's the difference between a film in the can and a movie in the multiplex? Marketing, of course. And often, Derwin-Weiss' involvement. She counsels studio clients on a range of cutting-edge issues, including contests, sweepstakes, social media advertising, smartphone app development and user-generated content. The issues can be treacherous: Overstepping the bounds on a privacy issue, for instance, can lead to some negative PR. As Derwin-Weiss puts it, "Your brand is at stake." Newly relocated from her previous home in the L.A. office of Chicago-based Wildman Harrold, the former studio exec (she was in-house at Paramount for seven years) continues to represent Summit, Imax, Participant Media, Paramount, CBS Films and others.
WEEKEND ESCAPE "What is that? I have two small children."
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