Women in Entertainment 2009

Who says network television is dead? This year CBS was the only broadcast net to post ratings growth in key demos, up 12% in viewership. Credit Tellem, who oversees every aspect of the network and studio from development to new media. She also oversees the CW, which increased its 18-34 audience by 7%. "From a ratings standpoint, we dominated, which made me feel like we were doing something right," says the 12-year CBS vet, who is mulling a transition to a more strategic role at CBS focused on content creation. She cites Leslie Moonves as a longtime mentor and believer in the enduring power of TV as a medium. "What so heartened me last year was seeing the constant need and desire for television content."