Next Gen 2010: Hollywood's Young Guns

Blame -- or thank -- Pollack for the televised train wreck that was Heidi Fleiss and Tom Sizemore's reunion on Celebrity Rehab With Dr. Drew. Now in its fourth season, the reality juggernaut defies the notion that "reality was supposed to be dead by now," he says, "but you can get whiplash trying to keep up with it." A UC Berkeley grad who learned the reality ropes working for Bunim-Murray, Pollack also did stints at ICM, Renegade 83 and USA Network before joining VH1 in 2006, where early success with the Rehab shows brought him promotions -- and even a bit of family approval. "I'm probably the only person in my family who doesn't have a graduate degree," says the married father of a toddler daughter. "Being part of a show that has gotten good press is a feather in my cap."