Women in Entertainment 2010 - Power 100 List
Rocco’s love of numbers was key to her becoming the first — and only — woman ever to run distribution for a major studio. “I had an affinity for box office,” says the exec, whose long history with Universal dates to when she started there in the sales department while in high school. A die-hard Yankees fan, she remains enthusiastic about the distribution business, highlighting the animated 3D Despicable Me, which has taken in $418 million worldwide. “We never delved into 3D and what it meant to our business,” she says. “It’s not just ‘shipping a print.’”
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