Women in Entertainment 2010 - Power 100 List
Representing such top clients as Spike Lee, Jamie Foxx and Laurence Fishburne, Shaw is an undisputed power broker — but not without challenges. Risk-averse studio executives don’t take many chances these days, which might bias them toward reliably mainstream faces instead of the up-and-coming talent on Shaw’s roster. Fortunately, she has discovered digital platforms like YouTube as a way of democratizing entertainment and showing industry execs that her clients are developing projects with massive potential. For instance, representing Kasi Lemmons this past year, Shaw was able to tap into online enthusiasm to build a case to Fox Searchlight that a film adaptation of Langston Hughes’ 1961 gospel musical Black Nativity had the possibility of becoming not just a one-year hit at the box office but also something that showed up on television every Christmas. “Execs might not believe it at first, but then you can say, ‘Listen, let’s open your computer, go online and see how many hits these clips have generated,’” she says.
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