Women in Entertainment 2010 - Power 100 List
Tassler has left a giant imprint on network programming this year. CBS is the season’s top-rated network and its five new primetime shows — Hawaii Five-0, $#*! My Dad Says, The Defenders, Mike & Molly and Blue Bloods — are the season’s five most-watched rookies. Meanwhile, the Eye’s thriving series — the CSI franchise, The Big Bang Theory and The Good Wife — continue to dominate the ratings. “People still love watching big-hit broadcast television in huge numbers,” says the former actress and protegee of Leslie Moonves who, with her husband, Jerry Levine, moved to Los Angeles during the late 1980s to pursue acting. Tassler instead ended up working her way up the corporate ladder, first as an agent’s assistant at the Irv Schechter Agency then as an agent at Triad Artists for five years, after which she went to work with Moonves at Lorimar and its successor Warner Bros., where she cut her teeth on TV movies and miniseries. “When you offer audiences a show that’s exciting and well-produced, they devour it,” she says.
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