THR's Women in Entertainment 2011: Power 100
An Emmy nominee for last year's Golden Globes, Adelson insists the lawsuit over TV rights to the awards show hasn't distracted her from the next edition. "I'm keeping my eyes on the ball, and that is to make the best show for 2012," she says. "Thankfully, the Hollywood Foreign Press is of the same mind."
Building on that success, adding to existing shows, developing a digital presence and adding new shows, she says, are all part of her mandate to "push the limits of every show we have to be very current." This means Adelson's top-rated New Year's Rockin' Eve is expanding from 3½ hours to 5 ½, the American Music Awards added a broadcast preshow and a three-hour digital preshow, the Academy of Country Music Awards will air from multiple locations in Las Vegas and Emmy nominee So You Think You Can Dance has been renewed for next summer and sold into syndication.
Adelson, 55, who is married and has a son in college and a daughter working in feature production at NBCUniversal, recently oversaw the opening of DCP offices in New York to expand sales and development. This year has seen the addition of the Miss Universe and Miss USA pageants and Deadly Things for Discovery's IDTV, as well as the debut of the Los Angeles Food & Wine festival and a return to producing TV movies for ABC, Lifetime and Hallmark.
Adelson also is launching the NFL Awards, a show celebrating philanthropy on NBC and the Streamy Awards to honor online work, which will bow on the Internet.
Adelson draws on her yoga practice and what she learned serving in the Israeli army as a young woman to help survive workday stress. "It taught me teamwork and discipline," she says. "It's never about one person; it's about collective achievements."
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