The Hollywood Reporter Names 2013's 35 Most Powerful People in Media
This story first appeared in the April 26 issue of The Hollywood Reporter magazine.
One could say Griffin is sitting pretty: His network is the picture of stability compared with broadcast sibling NBC. Griffin's name is reflexively on the lips of prognosticators handicapping favorites to replace Steve Capus as president of NBC News. But, says Griffin, "I'm president of MSNBC, and I love it here."
And why not? Deft at spotting and managing talent, Griffin has the respect of his staff, autonomy from corporate meddling and leadership of what is essentially the liberal conscience of America. MSNBC remains a distant second behind cable news leader Fox News (having passed CNN in the ratings in 2008), but the network enjoyed a 20 percent across-the-board bump in 2012 while growing its African-American audience by more than 60 percent.
The network's hosts -- which include the Rev. Al Sharpton and Melissa Harris-Perry -- examine issues ranging from immigration reform to marriage equality, which resonate with a diverse audience. Says Griffin, "If you don't address these issues, you're going to be left behind."
PROUDEST MOMENT: "We took a real leadership position in addressing voter-rights issues across the country. We got on early and stayed with it."