The Hollywood Reporter Names 2013's 35 Most Powerful People in Media
This story first appeared in the April 26 issue of The Hollywood Reporter magazine.
Maddow is the centerpiece of primetime programming on progressive cable network MSNBC. So why did she dedicate her book to Dick Cheney, the ultimate liberal villain? Simple: She wanted to have him on her show. "That was my greatest gambit," she says. "But I still don't hold much hope."
Maddow, whose hourlong show surged in ratings during the election season and whose book, Drift: The Unmooring of American Military Power, has become a best-seller, is arguably the face of MSNBC in the post-Keith Olbermann era. Her show, which has pushed topics including Obama's drone program and voting rights to the top of the national agenda, is also a breeding ground for other MSNBC stars like Chris Hayes, installed in a weeknight slot at 8.
She has several times surpassed Fox News conservative Sean Hannity in key demos. She won't gloat too much, though. "The rivalry between Fox and MSNBC is real; we are very different companies that approach what we do very differently, but that doesn't extend to personal animosity," says Maddow, 40, who had Fox News chairman Roger Ailes write a blurb for her book.
SHOW ON A COMPETING NETWORK I WATCH MOST: "I'm not a good TV watcher in general. I'm like our viewers, who watch us with people sending them clips on Facebook and in podcasts."