THR's 2010 Digital Power 50

While most startups gorge on venture capital, R.J. Williams has grown his business all on his own. Amassing traffic to a destination site is how most build their brand, but instead he’s let his dot-com take a backseat and provided content to a who’s who of partners including Hulu, Yahoo and People.com. But the biggest way Williams goes against the grain is in the style of the content, which avoids gossip-mongering. He’d rather hang out on camera with Lady Gaga on her tour bus or chill with “Glee” star Cory Monteith at home. Young Hollywood even makes time for the occasional oldster like Dustin Hoffman. As Williams notes, “It’s not about age, it’s about attitude.”