THR's 2012 Digital Power 50

Thompson, 54, a former presidentof PayPal, has just taken the helm at Yahoo. His mission: Make the troubled pioneer as relevant as Google and Facebook and staunch the hemorrhaging of ad dollars. The site's push into web videos ought to help; ditto the announcement that Tom Hanks is behind its new animated show Electric City. Also on the plus side: 26 million already watch Yahoo's signature news and information programs, including omg!, NOW and Daily Ticker.

PHOTOS: THR's 2012 Digital Power 50