Women in Entertainment 2010 - Power 100 List

With more than 500 million users worldwide, Facebook has become a no-brainer marketing tool for Hollywood. “You get your customers to sell your product for you,” says Sandberg, the social networking site’s COO for the past three years. She reports a “deep commitment to the entertainment business right now” at Facebook for marketing films, TV shows — heck, even elections. “Our town hall meeting on Election Night was a partnership with ABC. It was very cool,” says the Silicon Valley-based Harvard MBA and former senior exec at Google who now spends a great deal of her time outside Facebook’s headquarters in Palo Alto, Calilf., meeting with key advertisers in Hollywood. “There’s a real ability to have a one-to-one relationship with the consumer,” Sandberg says. “All marketers, especially those in entertainment, want that.”