THR's Women in Entertainment 2011: Power 100
Despite growing up an avid television fan -- Rosenfeld and her two brothers would often rush through dinner to catch classics like Happy Days and Hogan's Heroes -- CAA's most senior female television rep says she never realized back then that she could have a career working in the medium she loved.
Two days after graduating from UCLA, Rosenfeld landed an internship as an assistant at CAA despite having "no idea what an agent did." About a month later, her love affair with the industry was in full swing and she enrolled in the agent training program. "I got lucky," says Rosenfeld, a native of Cupertino, Calif., who is married to CAA agent Michael Rosenfeld.
The die-hard Dodgers fan, who tries to take in as many home games during the season as her two kids' homework schedules permit, spent the better part of a year shepherding a project near and dear to her heart in Lifetime's Five. After losing her mother to breast cancer 16 years ago, Rosenfeld, 47, reached out to CAA clients Jennifer Aniston and producer Kristin Hahn, who signed on immediately. "We put it together in a way where we could put high-end and talented actors in business with Lifetime where maybe they hadn't been in business with them before in order to get as much publicity for this cause as possible," she says of the short-film anthology, which also featured CAA clients Patty Jenkins, Jeanne Tripplehorn and Demi Moore.
In addition to representing a who's who of TV writer-producers, the 49ers fan, whose office is lined with signed jerseys from Joe Montana, Jerry Rice, Steve Young and new CAA client linebacker Patrick Willis, is having a strong fall. A pair of freshman dramas she brought to the air -- Unforgettable and Revenge -- both earned full-season pickups. Add to that an Emmy for client Melissa McCarthy and the only thing missing from a perfect year would be seeing her team win the Super Bowl.
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