Reality TV: THR's 50 Most Powerful List
In 2010, Undercover Boss became TV’s No. 1 new show, and it remained the top-rated show in its primetime slot until its recent renewal for a fourth season. It also makes CBS the No. 1 network on Friday nights.
“Doing Boss was a bit like going to the casino and putting all our money on red 14, and red 14 turned up,” says Lambert, 53, who recruited Holzman, 38, in 2008 to head up the American arm of his U.K.-based company. Boss was the pair’s first collaboration.
“A lot of networks have now said, ‘All the goodwill from that has allowed us to spread our wings,’ ” says Holzman.
Indeed. The duo spearheaded nine new shows this year, including AMC’s The Pitch and Lifetime’s Love for Sail last month, followed by Spike’s Rat Bastards and Diamond Divers, A&E’s Be the Boss, and this month Discovery’s Outlaw Empire, a show about gangs from Sons of Anarchy producer Kurt Sutter.
“Kurt wants to hear directly from the gang members, and you find yourself going, ‘Oh my God.’ It’s fascinating.”
The pair is also about to announce another Discovery show, one for VH1 and “a very uplifting show” for OWN.