THR's Women in Entertainment 2011: Power 100
There are those entertainment industry hotshots who grew up with singular dreams of making it big in Hollywood. Peters is not one of them. Raised on a farm in Iowa with five siblings, she bounced from place to place and job to job -- Washington (working with lobbyists), Germany (translation work), Denver (commercials coordinator) and Chicago (producing commercials) -- before landing in Los Angeles with her husband.
As she tells it, a temp agency set her up in the William Morris mailroom. "You learn more in three months than you would in three years running around this town," she says. Despite the drudgery of the job, Peters found she enjoyed the work. Her first assignment had her assisting a female agent who sold books and articles for films. "While I was on her desk, she sold Sleepers. I got to see the whole process, and I was hooked," says Peters.
From there, Peters worked her way up the corporate ladder during the next 14 years before jumping to UTA in 2008.
These days, the married mother of two is busy not only running UTA's talent department but also putting a growing portfolio of her own clients -- recent additions include Ewan McGregor and Paul Walker -- to work.
Among Peters' highlights from 2011: long-term client Kirsten Dunst's Oscar-buzz turn in Melancholia, Jeffrey Dean Morgan's casting in Starz's Magic City and James McAvoy's range of projects including X-Men: First Class and Danny Boyle's upcoming Trance.
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