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THR's 2012 Digital Power 50

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    How It Gets Out There
    Vivi Zigler
    Vivi Zigler
    President, NBCUniversal Digital Entertainment

    When Steve Burke and BobGreenblatt moved NBCU's digital efforts away from original content to focus on support for NBC's existing shows, Zigler, 53, managed to continue innovating. The NBC.com site has been nominated for 17 Emmys and won three (for web content related to 30 Rock, The Biggest Loser and Late Night With Jimmy Fallon). In a major innovation in April, NBC launched the beta version of NBC Live, a viewing experience in which fans are able to interact with one another, participate in polls and answer trivia, all in real time along with NBC programming.

    PHOTOS: THR's 2012 Digital Power 50

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