10:19am PT by Bryn Elise Sandberg
A+E Networks Invests in Cooking Brand Panna
A+E Networks is getting into the cooking business.
The cable group has invested in Panna, a cooking brand that features premium video from top chefs, leading the series A round. The Panna app, which has been downloaded more than 1 million times, is a subscription product that features step-by-step video recipes from more than 30 James Beard award-winning, Michelin-starred chefs.
A+E-owned network FYI kicked off the partnership with 12 Hacks of Christmas, a series of 45-second interstitials airing each night in its primetime block through Dec. 24. Recipes from notable chefs — Seamus Mullen, Michael Anthony, Michael Tusk and the Canal House, among them — will help viewers prepare for the holiday season. FYI is also actively developing new content with Panna.
Panna recently launched Simmer, the “Instagram of video recipes,” which enables users to upload their own favorite recipes in video format. Simmer has attracted early adopters including the James Beard Foundation, Food52 and Top Chef winner Stephanie Izard, who posted video recipes to the free app.
“Panna is focused on the intersection of premium video content and digital product to deliver great experiences,” said president and CEO of A+E Networks Nancy Dubuc. “Given those are areas of focus for FYI, we are extremely excited to partner with Panna.”
Added Panna founder and CEO David Ellner: “It’s thrilling to partner with a company so committed to bringing entertainment into the digital age. A+E Networks is an industry pioneer, and we look forward to leveraging Panna’s video technology and chef-driven content to create rich new experiences for the FYI audience.”