December 13, 2011 1:43pm PT by THR Staff
ABC to Air Budweiser Reality Series
ABC is getting into the Big Time on Saturdays.
The Disney-owned network, via a partnership with Budweiser and sibling cabler ESPN will air a seven-episode reality series, Bud United Presents: The Big Time on Saturdays starting at 3 p.m./2 p.m. Central on Jan. 21.
Featuring participants selected through casting videos submitted through Budweiser's social media sites, Big Time will feature individuals fulfilling their dreams, including pitching for a professional baseball team, and taking center stage at a major music concert.
“We are absolutely delighted to partner with ESPN/ABC to bring Bud United Presents: The Big Time to network television for the first time in the United States, giving viewers the opportunity to see their friends and neighbors taking their once-in-a-lifetime shot at The Big Time,” said Frank Abenante, vp global brands at Anheuser-Busch InBev.
“We leveraged Budweiser’s unparalleled access to international sports, entertainment and lifestyle assets to make these contestants’ dreams come true. We’re looking forward to giving viewers the opportunity to share in these extraordinary journeys of second chances and ambitions fulfilled,” he added.
FremantleMedia Enterprises will distribute the series, with Radical Media's Evan Weinstein (The Amazing Race) on board to produce.