10:30am PT by Philiana Ng
NBC Announces 'Awake' Premiere Date, Moves 'The Firm' to Saturdays
NBC has announced the premiere date for midseason entry Awake.
The dual reality drama starring Jason Isaacs will launch on Thursday, March 1 at 10 p.m., taking over for struggling series The Firm, it was announced Friday by Robert Greenblatt, chairman of NBC Entertainment.
The Firm, led by Josh Lucas, which will move to Saturdays at 9 p.m. beginning Feb. 11 where it will continue airing new episodes. The most recent episode attracted nearly 3 million total viewers and drew a 0.8 rating among adults 18-49.
CBS made a similar move, scheduling Rules of Engagement on Saturdays but ultimately moving rookie comedy How to Be a Gentleman after low ratings. Gentleman aired once in its Saturday time slot before it was taken off the air.
Until Awake launches, encore episodes of Grimm will air Thursdays at 10 p.m. beginning next week.
The 20th TV-produced Awake, from Kyle Killen and Howard Gordon, stars Isaacs as a detective who finds himself leading a double life that defies reality. Laura Allen, Wilmer Valderrama, Dylan Minnette, Steve Harris, Cherry Jones and B.D. Wong co-star.