7:40am PT by Lindsay Powers
'The Bachelor:' Ben Flajnik's First Promo Photo
Check out the first publicity shot of new Bachelor Ben Flajnik.
Flajnik (pronounced Flannick) premieres on the next installment of ABC's reality romance show on Jan. 2.
He was famously rejected by Ashley Hebert on the season finale of last season of The Bachelorette. Hebert accepted a proposal from J.P. Rosenbaum instead.
Flajnik is a winemaker who lives in Sonoma, Calif.
Reads his ABC bio: "The woman who will share his life will also have to share one of his other great loves: his Jack Russell Terrier, Scotch."
Host Chris Harrison promises of the next installment: "It's going to be a good season."