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JUL
23
5 MOS

'Better Call Saul' Unleashes Albuquerque Billboard, Real Phone Number for Fake Lawyer

An advertisement for the law offices of James M. McGill goes up in the town where the "Breaking Bad" spinoff recently started filming, and Bob Odenkirk has a message for anyone who calls.

Better Call Saul Billboard Teaser - H 2014
@varago01/Instagram
"Better Call Saul"

There may be a minor delay in the arrival of Better Call Saul, but the Breaking Bad spinoff is already being quite generous with its built-in fan base.

An Instagram user in Albuquerque, N.M., kindly pointed out Wednesday that the AMC series has erected a billboard for its fake title lawyer, going by his given name of James M. McGill when the events of the series pick up before the Breaking Bad timeline.

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The billboard is being used in an episode of the series, which recently started taping in Breaking Bad's old stomping grounds. And given the natural interest in the series, the phone number on the billboard leads to an active line. 

“Hello, you’ve reached the law office of James M McGill esquire, a lawyer you can trust," says what sounds like star Bob Odenkirk doing an amalgam of several accents. "Kindly leave your information at the tone and Mr. McGill will phone you promptly.”

Unfortunately, there's no tone. So your message for Mr. McGill will have to wait. 

It was just last week that Better Call Saul co-creators Vince Gilligan and Peter Gould spoke about the recent start of production and piecing together the unknown past of Odenkirk's character.

"It reminds me a lot of season five when we had the machine gun in the trunk," said Gould of the parent series. "We knew that was the right image, but we didn't know how we were going to get there. Breaking Bad is the machine gun in the truck. We know where this guy is going to end up, and we're going to bring him to that point."