April 11, 2012 1:15pm PT by Philiana Ng
Birchbox, 'Gossip Girl' Partner for Special Edition Box
Birchbox, a company that helps women discover new beauty and lifestyle products, and Gossip Girl have partnered to curate a special edition Birchbox filled with products inspired by the CW drama.
The Gossip Girl-inspired Birchbox will have beauty products from Manhattan's social elite, chosen with the help of the show's makeup department head Amy Tagliamonti and hair department hed Jennifer Johnson.
People who sign up for Birchbox will receive the Gossip Girl box as their first monthly delivery in May.
“We are so excited to announce Gossip Girl as the first entertainment brand to partner with Birchbox,” said Sonia Borris, senior vice president, marketing & operations for Warner Bros. Television Group. “Gossip Girl fans — like Birchbox subscribers — are cutting-edge trendsetters who easily navigate and populate the social media landscape, and are trendsetters in fashion and beauty. This is a perfect way to give these influential fans their own Gossip Girl experience.”
Added Birchbox co-founder Katia Beauchamp: “Gossip Girl is one of the biggest trendsetters in fashion, but also in beauty. At Birchbox, we are passionate about sharing the latest and greatest beauty products, styles and tips, so partnering with Gossip Girl was a natural fit. We think our subscribers will be delighted with the special Gossip Girl Birchbox.”