August 20, 2012 1:24pm PT by Michael O'Connell
'Boss' Returns Shy of Freshman Premiere Ratings, Still Bests 'Magic City'
The second season of Starz original Boss, which the network ordered before the series ever premiered in 2011, kicked off Friday night with a significant ratings dip in its inaugural broadcast.
Boss' 9 p.m. episode pulled in 317,000 viewers. That's less than half of the 659,000 viewers who watched the series premiere (10 p.m. on Friday) last October.
With encores that night, Boss brought in 509,000 viewers on Friday. That number bests Magic City's recent premiere night showing of 423,000.
Over the course of the weekend, the season premiere of Boss pulled in 915,000 viewers according to fast national numbers -- not far south of last year's 1.1 million average. (Across all platforms, season one of Boss averaged 3 million viewers).
The 2011 premiere weekend of Boss was boosted by early sampling and the potential for 10 million more viewers with a DISH promotional subscription for the network running concurrently.
TV Pilots 2015: The Complete Guide to What Lives, Dies and Still Has a Pulse
TV Shows That Failed to Survive the 2014-15 Season
Broadcast TV Scorecard: Complete Guide to What's New, Renewed and Canceled
Broadcast TV Finale Dates 2015: The Complete Guide
Broadcast TV's Returning Shows 2015-16
TV Premiere Dates 2015: The Complete Guide