July 17, 2013 8:00am PT by Michael O'Connell
Bravo Takes Another Trip Down South With 'The New Atlanta'
Bravo will introduce a younger set of Georgia residents in the fall with the launch of The New Atlanta, the cable network's fifth series set in the southern capital.
One of many new unscripted series making its way to Bravo this year, the series, originally titled Taking Atlanta, is set to introduce six camera-friendly strangers when it bows at 10 p.m. Sept. 17.
"Atlanta is mecca," Bravo Media senior vp current production Shari Levine tells The Hollywood Reporter. "There is so much personality to that city, and the people really reflect that."
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The New Atlanta follows Alexandra Dilworth, Emily Lipman, Africa Miranda, Tribble Reese and Jevon “Vawn” Sims, busy in various professions but able to find common ground in the city's social scene.
Levine says the casting process wasn't that far off from the network's Real Housewives franchise. "You're looking for similar qualities, people willing to be transparent with interesting lives, but we're targeting a different age group and very different places in their lives," she says. "Much of the cast is 10 years younger, they're single, they're active in their careers."
The younger set is something Bravo has been going after more and more. Levine compares The New Atlanta to recent successes Vanderpump Rules and Shahs of Sunset -- both filmed in Los Angeles.
Bravo wants to bring that success to Atlanta, a city that already has been a ratings boon for the network. The Real Housewives of Atlanta and Atlanta-set Married to Medicine gave the network its most-watched night in April.
"Atlanta last season was just amazing," says Levine. "The first part of the reunion was the highest-rated ever [2.9 million viewers in adults 18-to-49 and 4.3 million viewers] for any of the franchise. It's an amazing cast."
That's probably one of the reasons why the Real Housewives of Atlanta's third spinoff will help launch The New Atlanta in the fall. I Dream of NeNe: The Wedding, starring Housewives fan favorite NeNe Leakes, will be The New Atlanta's lead-in.