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OCT
10
3 YEARS

'Breaking Bad' Season 4 Finale Earns Record Ratings

The AMC series delivered 2.9 million viewers across three airings, and was ranked the most engaging series on television by Nielsen’s IAG.

Breaking Bad Season 4 Finale - H 2011
AMC

AMC scored a win with the season four finale of their hit series Breaking Bad. Across three airings on Sunday, Oct. 9 (10 pm, 11 pm, Midnight), the show nabbed 2.9 million viewers, with 1.8 million in the 18-49 demographic.

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The show was also ranked as the most engaging series on television according to Nielsen’s IAG, which measures program engagement and ad effectiveness.

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Overall, season four is Breaking Bad’s highest rated season to date. The series grew 24% over season three among adults 18-49, which is the largest jump for any drama series in the history of basic cable. Season four averaged 1.9 million viewers.
 
In August, AMC announced a 16-episode final season to air in 2012.