October 10, 2011 6:05pm PT by Sophie Schillaci
'Breaking Bad' Season 4 Finale Earns Record Ratings
AMC scored a win with the season four finale of their hit series Breaking Bad. Across three airings on Sunday, Oct. 9 (10 pm, 11 pm, Midnight), the show nabbed 2.9 million viewers, with 1.8 million in the 18-49 demographic.
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The show was also ranked as the most engaging series on television according to Nielsen’s IAG, which measures program engagement and ad effectiveness.
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Overall, season four is Breaking Bad’s highest rated season to date. The series grew 24% over season three among adults 18-49, which is the largest jump for any drama series in the history of basic cable. Season four averaged 1.9 million viewers.
In August, AMC announced a 16-episode final season to air in 2012.