April 04, 2012 12:00pm PT by Lesley Goldberg
CBS Stars Get Social Again With Shoot & Share Week (Exclusive)
Following the network's November Social Sweep Week, CBS will again let its stars take over its social media accounts with exclusive video content for a week starting April 9.
Timed to mark the network's first week back with all original programming, Shoot & Share Week will see stars includingThe Big Bang Theory's Kunal Nayyar, The Good Wife's Josh Charles and NCIS' Michael Weatherly engage with fans and film a variety of exclusive 15-second videos that will be posted on cbs.com/ShootandShare and via Tout. Tout is the leading video status update application that allows users to shoot and share 15-second videos instantly via Facebook, Twitter, email, SMS and Tout.com.
Starting at 10 a.m. April 9, fans can also visit each show's specific social media pages for video messages throughout the day from the star of that specific primetime program airing that night. The interactive experience also allows fans to film their own videos posing questions to the talent via Tout or their own social media accounts.
The video effort marks the latest venture from the network, following its Tweet Week campaigns in April and September.
The full Shoot & Share Week schedule follows:
Thursday, April 12
The Big Bang Theory's Kunal Nayyar
Friday, April 13
ACM Presents: Lionel Richie and Friends in Concert's Lionel Richie
Sunday, April 15The Good Wife's Josh Charles
Will you participate?