Comic-Con: Christian Activists Disrupted By "Beast Rises" A&E Promoters

New promotional materials for the 'Omen' prequel 'Damien' were handed out alongside the real religious protestors known to frequent the convention.
Kate Stanhope

A&E's new series Damien is using a very unusual approach to get noticed at Comic-Con.

A team promoting the upcoming horror series took to the streets Thursday alongside the religious protestors usually camped out across the street from the San Diego Convention Center. However, instead of saying "Jesus saves" and "Jesus Will Rise," posters and shirts for the series read "From Flames, Damien Will Rise" and "The Beast Rises."

Additionally, street teams are handing out stickers, pins with three sixes and pamphlets directing convention-goers to visit, a site that warns visitors, "He is the only way to deal with the coming end" — not a far cry from some of the other religious-themed materials handed at the Con every year.

Likewise, the small pamphlets handed out read, "The end of days is near!" and speak of the "great atrocities" all around. "Atrocities fill our airwaves. Atrocities crowd out the Internet. Atrocities stain our history." No mention of the series is made until the final page, which teases the show's 2016 premiere date and it's Con-friendly pedigree of producers from The Walking Dead and The Shield.

It's unclear just how much of an impact the campaign will have since many attendees are already used to blocking out the noise and ominous words from other real religious groups. But as more and more TV shows head south to San Diego to stir up buzz, the more bizarre the promotion, the better.

From The Walking Dead's Glen Mazzara, Damien follows the adult life of Damien Thorn (Bradley James), the mysterious child from the 1976 film The Omen. In the series, Damien has grown up and is seemingly unaware of the satanic forces around him. Haunted by his past, he must now come to terms with his true destiny — that he is the Antichrist.

Damien premieres in 2016 on A&E.

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